Upgrade Your Instagram Grid With These 30 Designer Swimsuit Brands (2024)

Nothing beats the classic string bikini. Inspired by the European swimwear market, 437 does simple swim silhouettes in buttery-soft fabric and flattering staple colors. Born out of a University house from the minds of Hyla Nayeri and Adrien Bettio, this brand has been spotted on A-list bikini queens like Sydney Sweeney, Bella Hadid, Emily Ratajkowski, and more.

Price range: $

Sizes: XS-2XL

Best for: The perfect bikini

Not only will you fall in love with Gonza’s styles, but you’re also sure to appreciate how comfortable they feel. Made with double-layered mesh, this Latina and Black-owned brand creates styles that stand out in the best way.

Price range: $$

Sizes: XS-2XL

Best for: Colorful, comfortable pieces

This one’s for the girls! Handmade in L.A., SAME swim is designed by stylist and influencer Shea Marie. “I wanted to create something wearable but also very fashion forward. Something chic and classic with a twist that could appeal to all women,” Marie noted.

Price: $$$

Sizes: XS-L

Best for: Floral appliques and rosettes

The temps are hot, but Bananhot is hotter. This brand was an overnight sensation after best friends Neta and Noa watched demand skyrocket from their first post on Instagram. Sun-kissed prints and unique details (like the waterproof gold chain on this triangle style) make this brand a sizzling, summertime must-have.

Price range: $$

Sizes: XS-XL+

Best for: Sexy styles

It’s never too early to start collecting resort-ready swimwear. Zimmerman mastered the out-of-office aesthetic in its swim line, abundant with feminine florals, soft colors, and delicate crochet.

Price range: $$$

Sizes: 4-10

Best for: Vacation-worthy prints

Too much of a good thing is a great thing, and Australia-based brand Seafolly gives just that: Hundreds of styles in every print, color, and fit imaginable.

Price: $$

Sizes: 4-14

Best for: Endless styles and prints

Meaning “sand” in Samoan, ONEONE “signifies the union of two individual pieces to create one iconic style.” The bright, color-blocked styles are beloved by reviewers for surf, swim, sand, and beyond.

Price range: $

Sizes: XS-XL

Best for: Color-blocked swim and surf wear

Lack of accessibility to new clothes in her hometown of Uberlândia, Brazil led PatBO founder and creative director Patricia Bonaldi to begin sewing and designing clothes at a young age. Now, the elegance of PatBO’s couture evening wear is echoed in its swimwear line with feminine frills, embellished florals, and figure-flattering cuts.

Price range: $$

Sizes: XS-XL

Best for: Eye-catching fits and materials

You can splish and splash worry-free in Zaful, because these trendy suits come in every color of the rainbow at a super affordable price point.

Price: $

Sizes: XS-XL

Best for: Budget-friendly styles

Lisa Moore knows about the importance of sun protection, which is why she created a swim line that’s as stylish as it is sun-conscious with Cover Swim. So if you’re logging hours of time in the sun or participating in water activities like paddle-boarding or surfing, you would be wise to consider this brand’s UPF protection (which blocks 98 percent of UV rays).

Price range: $$

Sizes: XS-XL

Best for: Water sports and sun protection

Founded by Jannine Vinci and Isabella Cavalli in 2015, Oséree is an Italian swimwear brand that gets its name from the French verb “ose,” meaning “to dare.” Thus, it’s no surprise that sparkly maillots and two pieces are the brand’s signatures. If your vibe skews “extra,” its fringy beaded styles are most definitely for you.

Price range: $$$

Sizes: S-XL

Best for: Glittery, shimmery moments

Supermodel Candice Swanepoel would know a thing or two about sexy swimsuits. She co-founded the line Tropic of C, but the best part isn’t the label’s fun prints or barely there silhouettes, but its sustainability and community-driven mission. All Tropic of C’s products are made from recycled materials in a production cycle that reduces water and energy while supporting nonprofit organizations like mothers2mothers.

Price range: $$

Sizes: XS-XL

Best for: Trendy prints and minimalist silhouettes

Looking for ultra-comfortable swimwear that makes you feel confident basking in the sun? Look no further; Monday Swimwear has you covered. The brand features size-inclusive styles with cup sizes made to fit up to an E or F cup. You’ll find minimalist designs to hold onto forever.

Price range: $$

Sizes: 0-18

Best for: Sporty designs with a feminine touch

Since its launch in 2016, Good American has become a hub for great-fitting denim, easy basics, and now, swimwear. Think unexpected minimalist designs that hug you in all the right places, and true to the brand’s ethos, it’s all offered in an inclusive size range.

Price range: $$

Sizes: XS-5XL

Best for: Minimalist designs in extended sizing

Aussie-backed but Italian-inspired, Cin Cin swimwear captures the relaxed luxury of the ’70s. Think: soft kaleidoscopic prints and ring details that would make a Bond Girl swoon. But that’s not all—Cin Cin swim is also made of Repreve fabric, a fully traceable and certified recycled material that is made from post-consumer plastic bottle waste.

Price range: $$

Sizes: XS-XL

Best for: Flirty and sophisticated details

A Missoni zigzag swimsuit is the Rolls-Royce of bikinis. Consider it the gold standard of luxury swimwear, not to mention an investment that will never go out of style. Seriously, these knit suits have been a staple since the ’60s.

Price range: $$$$

Sizes: 0-10

Best for: Colorful luxury

Solid & Striped single-handedly resurrected the basic one-piece in 2014, but it has come a long, fashionable way since. These suits always have a touch of ’70s nostalgia without looking frumpy.

Price range: $$$

Sizes: XS-XL

Best for: Classic one-pieces and poolside basics

If you’re looking for an on-trend style, search no further than Frankie’s Bikinis. It ticks off all the Insta-favorite hits, like tie-dye, cloud prints, terry cloth, and more. Tag the brand and you’ll get a chance to be reposted on its grid, which boasts over 1.3 million followers.

Price range: $$

Sizes: XS-XL

Best for: Must-have swimsuit trends

Harkening back to the maximalist glamour of the ’80s, Oceanus is all about jewels, gems, and bedazzlement. If you’re going out in the sun, you might as well sport something gleaming, right? All items are made with environmentally friendly textiles with hand-embroidered Swarovski crystals. It’s swimwear you can brag about.

Price range: $$$

Sizes: XS-XXL

Best for: Beachy glitz and glamour

Aerie makes some of the most flattering swimwear that never, ever falls off. Seriously, we will wipe out while surfing, and its two-piece bikinis somehow stay in place as we’re rocked by a huge wave.

Price range: $

Sizes: XXS-2XL

Best for: Sporty, comfortable (and affordable) pieces