45 Best Swimsuit Brands to Shop When You're Trying to Do the Absolute Most (2024)

Spring break is right around the corner, so it's time to start looking for the best swimsuit brands to help you plan out your beach and poolside wardrobe. Take advantage of the months ahead because finding a swimsuit that is both IG-worthy and supportive is essential for all the ~festivities~ you're going to partake in this szn.

Cute bikinis and one-pieces are practically part of your daily wardrobe once the weather gets warm outside, so you'll need swimsuits that you can wear under sundresses and button-downs for beach trips, family travel plans, and bestie hangouts on the boardwalk. Keep an eye out for cute suits with underwire cups, adjustable straps, and other details that take swimsuit functionality to the next level — all while serving trendy deets like glitzy hardware, ruffle hems, and retro belted waists.

We've rounded up the hottest viral, celeb-loved bikini brands and classic swimwear spots — your favorite celebs like Sydney Sweeney, Barbie Ferreira, Camila Cabello, Dua Lipa, and Megan Thee Stallion have also been rocking all these styles and brands, so you'll be one with the stars. From full coverage suits to itsy-bitsy bikinis that won't give you crazy tan lines from those hours of playing beach volleyball, take a look at these best swimsuit brands that'll rake up major likes on Instagram and TikTok this summer.

Summersalt is a fan favorite known for their printed and colorblocked swimwear. They stock standout suits that you can wear year after year.

Athletic girlies unite: Hurley has every suit you'll need for activities from surfing to running on the beach. The sporty-cute styles come in a variety of prints and colors, too.

Never worry about a bloody beach situation again once you snag Knix’s period bikini bottoms or a period one-piece — you'll have totally leakproof peace of mind while hitting the sand mid-cycle.

Dippin' Daisys does all things flirty and fresh. Expect to find staple triangle and string bikini styles and cheery colors up to a size 3X.

Get ready to live out your Bridgerton dreams in vintage floral print one-pieces, sparkly lurex bikinis, and other super affordable styles.

If you're looking for simple, sexy swimsuits that pair perfectly with saltwater waves and the smell of sunscreen, you'll want to check out Bali-based underwear and swim brand Gooseberry Intimates.

Cupshe is known for on-trend swimwear that gives you hella uplift and support, plus they carry plenty of cute retro styles.

This backless one-piece is soooo balletcore. Sustainable swim brand Londre Bodywear makes bikinis and one-pieces in solid colors like this as well as a handful of fun prints, like Clueless plaid and a floral print that, well, isn't actually floral.

Swimwear that is designed for active beach days? Check! The brand has encapsulating swim tops designed specifically for big boobs as well.

Pack some southern charm into your pool bag with BuddyLove's Morgan Willett swim collection full of ruffles, puff sleeves, neon shades, and bright florals.

Ensure that your bikinis fit as well as your bras by buying them according to your bra size. CUUP offers video chat sessions with bra specialists who will help you get measured for your best fit ever.

The brand that brings you soft, comfy bras unsurprisingly also has soft, comfy swimwear. And you won't have to sacrifice style! We can't get enough of this retro '50s print.

You don't have to sacrifice style when you shop sustainable, and Ookioh is proof of that. Their collab with Lisa Says Gah is just as joyful as you'd expect.

Andie has great swimsuits that will take you from the beach to the streets, just by adding a pair of denim shorts and sneakers.

Lulus stocks many well-known brands but their in-house designs are equally as cute. Take this edgy-cute high-waist suit for example: it's a timeless color that still feels v trendy thanks to the lace-up detail.

Vitamin A has something for everyone. With cool textures, metallics, and bold hues there are plenty of options for every style and color preference imagined.

You can serve major lewks with this high-cut leg one-piece. Along with a fierce corset that can snatch your waist, this BB features adjustable straps and a supportive shelf bra.

437 is a celeb fave (Camila Cabello just wore this *exact* bikini) with good reason. The brand has tons of super cute styles for every aesthetic, so your pics will be IG viral in no time.

ASOS has everything you can need and want in your closet, swim included. Case in point: this funky '70s style geometric bikini.

Venus lets shoppers buy their swimsuits based on cup and band sizes, which is particularly helpful if you're looking for swimsuits for big busts.