The search for the best swimsuit brands can leave you drowning in a sea of options, whatever time of year it is. But for 2024, the quest for beach and poolside excellence will be easier, because the best labels are all in one place: here. So if you’re lucky enough to be enjoying some winter sun this season, keep scrolling to see and shop our edit.
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Some of the designers on our list of favourites have been creating swimwear for years, like Missoni, Eres, and Pucci. Others are notable brands that deserve a closer look, like Matteau and Form and Fold. If you’re in need of a little packing inspiration – or you’re thinking ahead for next summer – read on to discover the best swimsuit brands to bookmark and shop now.
Vogue’s best bikini brands at a glance
- Best on the high street: Boteh Bon Bon Paz Tri Bikini Top, £98
- Best for minimalists: Matteau The Square Swimsuit, £235
- Best sustainable option: Away That Day Malibu Recycled-Polyamide-Blend Swimsuit, £169
- Best printed bikini: Pucci Printed Bikini, £205
- Best swimsuit: Melissa Odabash Panarea Plunge Swimsuit, £225
Hunza G
Minimalists will appreciate Hunza G’s sleek silhouettes. The ribbed fabric adds just enough detail, while the rich colourways make these timeless swimsuits feel like modern classics.
Rat & Boa
Rat & Boa’s bikinis come in a myriad of brightly-coloured prints that would look right at home on a sun-soaked beach. Pair with your chicest sunglasses and one of the brand’s cover-ups for the ultimate holiday ensemble.
Lounge
For those craving classic styles at purse-friendly price points, Lounge is the swimwear brand for you. We love the minimalist appeal of the brand’s reversible one-piece and the feel-good bralette bikini – just add denim cutoffs and flip-flops and you’re good to go.
Kurt Geiger London
It might be known for its shoe and bag offering, but Kurt Geiger’s swimwear is also worthy of your attention. Expect rainbow-hued one-pieces and embellished bikinis.
Ganni
Ganni’s take on swimwear is pure Scandi chic. The brand has created bikinis and swimsuits rendered in classic black and calming blue, which will make a subtle statement at the pool or on the beach.
Whistles
Whistles is known for its great selection of outerwear and knits, but the label also has an appealing swimwear offering. Our favourite style? It has to be the poppy-coloured, underwired bikini, which is available in sizes 4 through to 20.
Marysia
You can spot Marysia’s beautiful swimsuits from a mile away, thanks to the brand’s signature scallop-hem finishes.
Reina Olga
Reina Ola’s designs range from skimpy printed bikinis to functional bathing suits that are tough enough for an all-day surfing session.
Pucci
More is always more when it comes to Pucci’s sprightly swimwear designs. Don’t stop at the one-pieces and bikinis. Have fun with a matching cover-up or sundress from the brand.
Marks & Spencer
Marks & Spencer makes swimsuits that are as affordable as they are stylish, with a refined, minimalist approach that means the pieces never look passé. Stock up here for sets to last a lifetime of getaways.
Weekday
As high-street buys go, Weekday swimsuits have the stylish appeal of pieces beyond their modest price tag; elevated by intricate strings, straps and contemporary cut-outs.
Bond-Eye
Channel Baywatch-eraPamela Anderson in Bond-Eye, which offers vibrant basics that are made for people with a penchant for colourful style. Nodding to the ’90s with cool crop-tops and sporty silhouettes, shop here for bathing suits and bikinis with nostalgic appeal.
Dora Larsen
Just like its lingerie, Dora Larsen’s swimwear line offers minimal designs in delicious colourways. The range includes a variety of cuts in powder pink, baby blue and plum red – all equally fitting for a day in the sun.
Form and Fold
Carly Warson and Stephanie Korn started this Australian brand to cater exclusively to women with larger busts. Sporty, functional pieces define the label, which creates swimwear for cup sizes D and above. The Melbourne-based label makes plunging bikini tops that sculpt the body perfectly.
& Other Stories
Frills, florals and bow-ties…& Other Stories delivers swimwear that is exactly what the label is loved for across its ready-to-wear: playful styles that are perfectly Instagram-friendly. Take note for upcoming holidays.
Jade Swim
Jade Swim proves that minimal doesn’t have to mean boring with its eye-catching one-shoulder swimsuits and beautifully cut designs.
Arket
Not only does Arket’s swimwear tick all the sartorial boxes, some of the pieces are also made from recycled materials such as used PET bottles. Plus, it comes at prices that won’t break the bank.
Alaïa
Laser-cut patterns are a common detail seen across Alaïa’s ready-to-wear – and its swimwear offering comes with chic cut-outs, too. Meet Alaïa’s haute swim offering; ranging from high-waisted bikinis to plunge-neckline swimsuits.
Matteau
Ilona Hamer and Peta Heinsen, sister founders of Matteau, have mastered the art of creating simple swimsuit silhouettes. Whether you love a universally-flattering one-piece or a tried-and-true bikini, the label puts the emphasis on making sure each style offers a perfect fit.
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Cos
Cos applies the same clean and directional design philosophy that defines its ready-to-wear to its swimwear, too. The result? Fuss-free and easy swimsuits.
COS
Square-Neck Ribbed Bikini Top
Missoni Mare
The iconic knits from legendary fashion house Missoni are also available in swimsuit form. The striped and zig-zag pattern styles also come in bright colours and metallic finishes that embody the joys of summer.
Cover Swim
If surfing and beach volleyball are on your holiday agenda, keep Cover Swim’s designs in mind for all activities. The label sources sustainable materials and uses UV-protective fabrics in its designs.
Everlane
Everlane’s sleek swimwear designs are perfect for minimalists. Plus, 82 per cent of the materials used to create each swimsuit come from recycled nylon.
Eres
The quality and fit of the swimsuits from the French label Eres is unmatched. With more than 40 years under its belt, the brand has mastered the art of creating the perfect one-piece, as well as comfortable, functional bikinis.
Lisa Marie Fernandez
Jet set in style with a swimsuit from Lisa Marie Fernandez. The designs stand out and fit-wise, it’s like a glove, thanks to bonded stretch fabrics and textured materials.
Solid & Striped
The name pretty much says it all: Solid & Striped offers a beautiful roster of both plain and printed swimsuits. Details like keyholes and belts take the designs to the next level.
Bondi Born
Fit and durability are both key factors for Australia-based label Bondi Born. The label’s figure-sculpting one-pieces and bikinis are made with chlorine-resistant fabrics that lengthen the lifespan of each design.
Oséree
Here’s a label that believes beachwear should also be eye-catching. The shimmering two pieces are the stars of the show, but the brand’s cover-ups and accessories are equally good.
Melissa Odabash
Melissa Odabash’s namesake label has expanded into ready-to-wear, but it’s the classic swimsuits with sophisticated details like buttons and laces that continue to win our hearts.
Haight
Haight swimwear is versatile enough to wear in and out of the pool. Pair either one of these two stunning bikinis with a printed sarong and you’re ready for a sun-soaked day out.
Peony
Romance is at the heart of Peony’s swimsuit designs. From the sweet florals to the dainty ruffles, each creation has playful flair.
Fisch
Each Fisch suit is made from a regenerative nylon fabric that’s created from fishnets, and the beautiful designs are versatile enough to wear just about anywhere.
Evarae
Evarae deals in consciously-produced swimsuits, high-quality fabrics, and sleek designs. Resortwear at its finest.
Faithfull The Brand
Since launching in 2012, Faithfull the Brand has placed importance on eco-conscious practices – and the label works closely with local artisans in Bali. The brand’s hand-crafted pieces are designed with lightness and wearability in mind.
Boteh
Boteh creative director Amelia Mather has a natural flair for artisanal print and colour. With a nostalgic aesthetic that nods to decades past, each piece is also constructed with comfort in mind.
Norma Kamali
With several decades in the game, Norma Kamali is truly a fashion industry veteran. Her swimwear range? Cut to perfection, and in shades ranging from tonal shades to bright neons.
Asceno
This label combines comfort and style. The brand’s fanbase is ever-growing, thanks to its refined, minimalist designs.
Toteme
Looking for a form-fitting swimsuit, or high-waisted bikini bottoms and a bandeau top? Scandi label Toteme, founded by couple Elin Kling and Karl Lindman, offers numerous options.
Leslie Amon
Leslie Amon’s key-hole-detail swimsuits and short cap-sleeve bikinis typically sell out, but the designer doesn’t restock in an effort to limit overproduction. Once a design is sold-out, it’s gone forever.
Away That Day
With conscious practices at the forefront, Away That Day’s swimwear is ethically-made by small manufacturers in the UK and Europe. Not only are the pieces timeless, they are crafted from the most comfortable fabrics.
