15 Instagram Swimsuit Brands to Pack for Your Next Getaway (2024)

Instagram wasn't invented for swimsuit pictures, but it may as well have been. No wonder the upcoming SKIMS swimwear collection soft-launched on the app.

Now that summer is a few months away, we're turning to the most frequently tagged labels to find swimsuits we'll wear all season. The best Instagram-famous swimsuit brands deliver on quality to last several vacations, each with a distinct look. Searching for full coverage and clean lines? The precise fits at Left on Friday and Andie are for you. In the mood for a vintage high-waisted swimsuit? Try DTC darlings like Ookioh or CUUP. Whatever sort of tan lines you're after, the 15 Instagram swimsuit brands ahead look even better in real life than they do on your feed.

Lingerie designers are some of the best swimwear designers, thanks to their close attention to fit. Case in point: CUUP, which made its cult-favorite bras and underwear beach-proof in a swimwear launch last summer. For 2022, CUUP refreshed its core edit with timely shades like orchid pink and sage green, plus extended cup sizes in its tops.

Since relaunching Hunza G in 2015, Georgiana Huddart has made this swimwear label the first place we look for modern swimsuits with a sprinkle of '80s-retro edge. The brand's high-cut one-pieces and bikinis are made with a special crinkle fabric that fits all sizes. Yes, really: Enthusiastic reviewers back up this brand's shape-shifting magic—and its worthiness of a spotlight in your vacation recap carousel.

Ookioh's swimsuits are entirely made from regenerated, eco-friendly materials—but that's not the only reason you'll feel like your best self in its swimwear. If your closet is heavy on archival designer vintage and Depop hidden gems, you'll appreciate Ookioh's nostalgic color palettes and high-leg cuts.

Christopher Esber hasn't been in the swimwear game for long, but the designer is already churning out swimsuits worthy of posting more than once. Just like Esber's signature knitwear, these slinky swimsuits go big on dramatic, crisscrossing ties and cutouts.

Put a little nautical prep into your swimwear collection with Minnow's maillots and bikinis. This brand is big on feminine details like ruching and tie-knot straps, and most suits are part of matching sets for your entire family. Pictures in your coordinating suits are encouraged.

Juillet swimwear tends toward bohemian romanticism—eyelet lace and floral embroidery are front and center in its latest collection—with ultra-revealing cuts. Its dreamy swimsuits also have equal stretch and structure, so many moms-to-be lean on it for a bolder take on maternity swimwear.

If Frankies Bikinis aren't in your dresser yet, the label's swimwear is definitely on your Instagram feed. Gigi and Bella Hadid, Kendall Jenner, and Hailey Bieber have all hit the beach or yacht in the brand's barely-there swimwear. Frankies is an expert in cheeky bottoms and tops with just the right amount of side boob. Whether you're going for a monokini or a triangle bikini, pick this brand when you want to show some skin.

California cool radiates through every Mikoh swimsuit, designed by sisters Oleema and Kalani Miller. The pair were raised on the West Coast by a family full of surfers and ocean lovers, and they translate their background into bikinis and one-pieces with sunny statement prints and breezy colors. The label is meant to be a true family affair: For a mother-daughter matching moment, Mikoh also has a children's line.

By a former fashion editor, beloved by current fashion editors, Brittany Kozerski's label is a destination for simple, elevated swimwear with strategically placed cutouts and sustainable fabrics.

Dos Swim is a go-to for swimwear that's sexy and size inclusive. "Just because you're thicker doesn't mean you don't want to be sexy or skimpy or want a tanning bikini," cofounder Shay Johnson told BAZAAR.com last year. "We wanted to create something girls could relate to but also felt cool in, as well as something that's not on the market right now." More of this, please.

Andie wear-tests its swimsuits on more than 300,000 women, so you know its swimwear won't pinch, pull, or sag when you're on the beach. (And if you're expecting, its maternity one-pieces can't be beat.) Free of embellishments or complicated straps, Andie's swimsuits are a must for the minimalist vacationer.

You'll pick up your first Monday Swimwear suit for the clean lines and vibrant colors. You'll come back for a second for the impeccable fit. Monday Swimwear founders Natasha Oakley and Devin Brugman are obsessive about fit: Cup sizes in their tops reach an E/F, and every style is fitted to the cup size instead of scaling up from a small. Translation? These suits are always supportive, no matter your size.

As its name suggests, Triangl is home to all sorts of triangle string bikinis: solids, prints, shimmery knits. But the Aussie brand's two million followers also come to it for easy-on, easy-off cover-ups and warm-weather accessories. Triangl's pieces usually hit for less than $100—so you're encouraged to stock up before your next flight.

Youswim's lineup is tightly edited: There are four styles, each available as either a two-piece or a one-piece. Those core four are supposed to be the last suits you'll ever need. The brand uses a proprietary stretch ribbed fabric that fits seven sizes into one, meaning its swimsuits can mold to your body over many years (and vacations).